New arrival : Journal

Indian Journal of Marketing

Volme: 44     Number: 1

 In This Issue- 

 Article: Conceptual Paper Proposing the ' Vishvas- Valleti Consumer Empowerment Model'. 

                                                      By Radhika Jade & Murugaiah Valleti

 Artice: Diterminats of Consumers’ perceived Risk in Online Shopping: A Study.

                                                    By Priyanka Sinha & Saumya Singh

 Article: Customer service & Customer Retention in Ghana’s banking sector: The Case of SG SSB Bank

            (Societe Generale,Ghana).   

                                                   By Robert K Dzobenuku, Godson K Ahiabor & George K Amoako

Article: A Study of channel Member satisfaction and ensuing Commitment in international  & Domestic                     Pharmaceutical Distribution Channel.  

                                                  By Reeva Paul