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Friday, July 21, 2017

New Arrivals: Books



 Sales & Distribution Management: A Practice Based  Approach   
Author: Ramendra Singh
Publisher: Vikas



















Modern Microeconomics - Theory and Applications 
Author:  H.L. Ahuja
Publisher: S.Chand
  







A Modern Approach To Verbal Reasoning 
Author: R.S Aggarwal.
Publisher: S.Chand

















Quantitative Aptitude for Competitive Examinations 
Author: R. Aggarwal
Publisher: S. Chand

Tuesday, March 11, 2014

New arrival : Journal

Indian Journal of Marketing
Volme: 44     Number: 1
 In This Issue- 

 Article: Conceptual Paper Proposing the ' Vishvas- Valleti Consumer Empowerment Model'. 
                                                      By Radhika Jade & Murugaiah Valleti

 Artice: Diterminats of Consumers’ perceived Risk in Online Shopping: A Study.
                                                    By Priyanka Sinha & Saumya Singh

 Article: Customer service & Customer Retention in Ghana’s banking sector: The Case of SG SSB Bank
            (Societe Generale,Ghana).   
                                                   By Robert K Dzobenuku, Godson K Ahiabor & George K Amoako

Article: A Study of channel Member satisfaction and ensuing Commitment in international  & Domestic                     Pharmaceutical Distribution Channel.  

                                                  By Reeva Paul

Monday, March 3, 2014

New Arrivals

Harvard Business Review     Vol 92 no-1/2

Highlights: 
*A Great Place to work : what IDEO, BlackRock, & Netflix know about building high performance culture
*What Marketers don’t Get about online reviews     by  Itamar Simonson & Emanuel Rosen
*The Big Lie of strategic planning   by Roger L Martin

*The new role of globalization by Ian Bremmer


Monthly Commentary on Indian Economic Conditions      Vol LV No-6

A very special Article from the Foreign Editor's desk
* Inequality in Europe: What can be done? What should be Done? 

Competition Success Review  Super March 2014 issue

Friday, February 7, 2014

New Arrival: Journal & Book



Journal
The IUP Journal of Organizational Behavior
 (IJOB) Vol. XIII No.1   January 2014


Article: Human Resource Management Practices & Turnover Intentions: The Mediating Role of  
             Organizational  Justice.
Author: Neuza Ribero & Ana Suzete Semedo
Article: Job Satisfaction among college teachers: A Comparative Analysis
Author: Sumbul Tahir &SM Sajid
Article: Work Life Balance & job satisfaction among school teachers: A study
Author: S Padma & M Sudhir Reddy
Article: A study on the self concept of teachers working in Government, Aided & unaided colleges in 
            Bangalore.
Author: Jacqueline kareem & Bupha Ravirot 

Book
 


Multinational Financial Management,9/E
Author: Alan C. Shapiro
Publisher: Wiley
 
Service Management and Marketing: Customer Management in Service Competition
Author: Christian Gronroos
Publisher: Wiley



 






  

Monday, February 3, 2014

NEW ARRIVAL: JOURNAL



Indian Journal of Marketing
            Volume 43/ Number 12          


Article1:  Performance of Agri: Warehousing in Maharastra & Market Potential For Negotiable 
                 Wear  house Receipts Finance in India
Author:     N. Rangasamy
 
Article 2:  The Emergence of Retailing of  Generic Medicines: An Awareness Study at Kakinada, Andhra 
                  Pradesh.
Author:      Kuberudu Burlakanti & Romala Vijaya Srinivas


Article 3:  Effect of Demographic Factors on Consumer Buying   Behaviour of Durable Goods.
Author:     Som Aditya Juyal


Article 4:  An Analysis of the Existing Literature on B2C E- Commerce
Author:     Deepal Jay Joshi


Article5:  Consumer Behaviour in the new Era of Retailing: An Empirical study on food, Grocery and   
               Apparel Purchase in East india
Author:    Ayan Chattopadhyay
 



Vikalpa: The journal For Decision Makers
 Volume 38/ Number 4                  
 

Perspectives     

Data Analytics: Hyped Up Aspirations or true Potential?
                                                        Arindam Banerjee, Tathagata Bandyopadhyay & Prachi Acharya

Research

Measurement of International Currency crises: A panel data Approach Using Composite Indices
                                                       K.V Bhanu Murthy & Anjala Kalsie


R&D spending & the Rewards to human capital In India’s IT sector
                                                      Sumit K Majumdar


Marketing “Value” to price –Sensitive Customers During the tending process
                                                     Abhishek kumar Singh, Mandar Nayak, And DVR Seshadri
 
MNC CSR in Emerging Economy Conflict Zones: A case Study of HUL’s North –East Operations in India
                                                    Tulsi Jayakumar


Factors Influencing IT Adoption By bank employees: An Extended TAM Approach
                                                   Rupanjali Nath, Kanika T Bhal, & Geetika T kapur
 


Notes &Commentaries
   
Efficient water Management through Public Private Partnership Model: An Experiment in CSR by 
   Coca-Cola India

                                                     Barnali Chaklader & Neeran Gautam


Management Case
 


Akshyaya Patra, Gandhinagar: Supply Chain Challenges
                                                       Shravanti Mitra, G raghuram, and Atanu Ghosh