Arrivals in the Library...

Harvard Business Review, March, 2013 highlights:
          Future of the Advertising
Indian Journal of Marketing, Feb, 2013 highlights :
          Brand Equity and Business Performance: Towards a Conceptual Framework
Indian Journal of Finance, Feb, 2013 highlights:
          Mergers and Acquisitions and their Impact on Corporate
Journal of Management (Sage Publication), Feb, 2013 highlights:
          The Too-Much-of-a-Good-Thing Effect in Management
Dataquest magazine, Feb 28, 2013 highlights
          Dream. Dare. Do
India Today, March 18., 2013 highlights
          Your Antibiotic is Sick