New Serials

Journals

Marketing Mastermind, April, Vol. XI(4)

Contents:

·         Marketing Banking Services to The Poor

·         Using Data-based Pedagogy Tools in Marketing

·         Growing Popularity of Store Brands in Indian Retail….

Marketing Mastermind, March, Vol. XI(3)

Contents:

·         Trends in Industrial Marketing: an Emerging Strategic Option for Customer Relationship Management

·         Modern Marketing Approaches to Influence Buying Behaviour

·         Terrorism Insurance: Responding to an Emergent Requirement

University News, Vol. 49(13)

Contents:

·         Breath of Learning

·         New Policy on Distance Learning in Higher Education

·         Teacher: A Professional with a Bland of Numerous Personality Ingredients

Magazines

Dataquest

Highlights: Healthcare in India

PC Quest

Highlights: Open Source: Building an Identity and Access Mgmt Solution

The Economist

Highlights: Why the Retirement Age Must Go Up

Technology Review

Highlights: The Slow motion Internet

India Today

Highlights: Captain Marvel: How Dhoni Conquered the World

Business World

Highlights: Soul Search: What is Wrong with the Temping Industry